When designing a logo for Will Burroughs, my goal was to create a visual identity that reflected his profession as a software developer while incorporating a personal touch. After brainstorming concepts, we settled on a design inspired by the angle bracket symbols, which are iconic in coding. These shapes were reimagined to form a sleek “W,” representing Will’s name. The challenge was to balance a minimalist aesthetic with a design that felt both technical and approachable, aligning with Will’s expertise and personal brand.

The result is a clean and modern logo that captures the essence of coding and software development while being uniquely tied to Will’s identity. The final design successfully represents his technical skills and creative problem-solving. It’s a versatile mark that works across platforms, whether on his portfolio website, social media, or business cards, helping him establish a professional and memorable brand.