The Waterford Waverunners unveiled their new mascot, “Wahoo,” designed to complement their primary mascot with a more visually striking and dynamic appearance. Given that wahoos are among the fastest fish in the ocean, it was a fitting choice for the brand.

Before diving into the design, I conducted extensive research to pinpoint the style we wanted to pursue. Understanding the fish’s anatomy was crucial, so I spent considerable time experimenting with different features to best capture its essence. After gathering this information, I moved on to the sketching phase, where I developed the overall layout and explored how the text would integrate with the design.

Finally, with all preliminary work completed, I refined the sketch and used Illustrator to meticulously vectorize the final design. The team was then presented with a comprehensive, detailed presentation that aligned with the brand’s identity.