After an extensive period of research and sketching, I developed a strong concept and was ready to move forward. I designed over 50 logo variations in various shapes before selecting the final design. We then focused on color options, with the primary version featuring a blue-green halo to reflect the team’s colors, ideal for digital use. Additional variations included single-color and two-color designs, tailored for apparel, print materials, and swim caps.

The client received a comprehensive five-page presentation detailing logo variations, color schemes, typography, logo construction, and mockups.