The Waterford Waverunners are a youth swim team located in Lexington, KY. They were seeking a new primary logo design to accompany their new mascot. The client wanted something fresh and eye-catching that would work at any size on any medium

After a long process of researching and sketching, we found an idea we were ready to pursue. I created over 50 variations of the logo with different shapes. We decided on the final shape and began working on color variations. The primary version consists of a blue/green halo to represent the team colors, which is best used on digital media. The other variations included solid single-color and two-color variations, primarily for apparel, print, and swim caps.

The client was provided with a five-page presentation that provided logo variations, color schemes, typography, logo construction, and mockups.