CASE STUDIES
/
SELLRLY

Launched

End-to-end identity and responsive SaaS website for a social media ad platform
Role
Lead designer
Scope
UI/UX / Brand
Tools
Figma • Illustrator
Platform
B2B SaaS
Timeline
3 Months
Project overview
Sellrly is a social media ad platform designed to help creators and sellers expand their audiences through automated advertising. I led the end-to-end design of Sellrly’s brand identity and responsive web experience, with a focus on clarity, trust, and long-term scalability.
Problem
Prior to this project, Sellrly lacked a cohesive brand identity and an immediate way to communicate its value to new users. This made it difficult for first-time visitors to quickly understand the product or trust the platform as it continued to evolve.
Goal
To clearly communicate the platform’s value to new users while establishing a modern, trustworthy brand presence. The design needed to support a responsive web experience and create a scalable foundation for future product growth.
Success criteria
Success was measured by how quickly users could understand what Sellrly is and who it’s for without additional explanation. The final system needed to be production-ready and flexible enough to support ongoing feature expansion and iteration.
UX decisions & layout strategy
Information hierarchy
The layout prioritizes helping first-time users understand what Sellrly is and why it matters within the first few seconds. Core value messaging is surfaced early, with supporting details introduced progressively to maintain clarity.
Sellrly website homepage with tagline 'Sell Like Never Before', description about live social selling platform, navigation menu, and get started button.
Navigation & page structure
The page structure was intentionally kept simple and predictable to reduce cognitive load. Content flows from high-level context to deeper detail, allowing the experience to scale without unnecessary complexity.
Wireframe layout of Sellrly website header showing navigation menu with Home, Services, Who We Serve, About Us, Contact Us, FAQ, T&C, Login, and buttons for Sign Up and Login.
Responsive behavior
Responsive layouts preserve hierarchy and readability rather than forcing identical designs across breakpoints. Content stacks and spacing adjusts on smaller screens to keep the experience clear and usable.
Responsive Sellrly webpage preview for Web, Tablet, and Mobile showing social sellers' stream stats with 6.8% views and 4.2% click-through rate this month.
Brand identity
Establishing a clear, scalable visual foundation for Sellrly.
Clarity over cleverness
Visual decisions prioritize immediate understanding over novelty.
Trust through consistency
A cohesive system reinforces reliability across every touchpoint.
Built to scale
Layouts and components support future growth without redesign.
Visual direction
The visual system was designed around restraint and clarity, using a neutral foundation to keep the product approachable and credible. Color, typography, and spacing work together to guide attention without overwhelming content, creating a flexible system that can evolve as the product grows.
UI design style guide showing primary, secondary colors, gradients, Clash Grotesk and Inter fonts with sizes and line heights, spacing increments, and border radius examples.
Brand in context
The identity was applied consistently across key pages to support clarity, usability, and long-term scalability.
Screenshot of Sellrly website homepage with slogan 'Outsell. Outshine. Outdo.', a call-to-action button, and image of a woman recording a video on a smartphone with a views graph overlay.
FINAL DESIGNS
Reflection
Key takeaways
Clarity first
Clear hierarchy and restraint help users understand a product faster and with more confidence.
Systems scale
Designing flexible systems early reduces rework and supports long-term product growth.
Less is more
Removing unnecessary complexity led to stronger communication and cleaner execution.
Testimonial

Working with you all was fantastic. Well executed! Appreciate all your hard work!

C
CEO
Sellrly